In the competitive realm of retail furniture, it pays to have a niche. And Sunshine Furniture of Vero Beach has found one with its coastal living emphasis — from beachy to island elegant. Under the leadership of owner Gail Williams, this casual furniture store has survived and thrived for 30 years among the many chain stores, mom-and-pop shops and the internet options on both the local and national scene.
Williams has now turned over the day-to-day operation of Sunshine Furniture to her son George and is happy to watch him make the major decisions and minor tweaks to promote and enhance the business’ success.
But even though George Williams joined his mother full time after earning his business degree some 20 years ago, the transfer from one generation to the next took time — a lot of time, they both agree with a laugh. “I built the business and, of course, I had control issues,” Gail admits.